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Nintendo Switch Looks To Change The Game



Nintendo once ruled the gaming world with the NES console. The company’s games, such as Legend of Zelda and Super Mario Brothers,  inspired cult followings which still exist today. Yet, Nintendo began to falter as gaming technology advanced. Now, after a year and a half since announcing a new console, Nintendo has unveiled the Nintendo Switch and is ready to dominate the gaming industry once again.

Nintendo Switch Change the Game with Its New Look

Nintendo struggled once gaming technology advanced. Competing consoles, all the way back from SEGA Genesis and Playstation 1 to the modern day Xbox One and Playstation 4 have kept Nintendo struggling for market share, with their last competitive console being the Nintendo Wii in the early 2000s. Is the Nintendo Switch enough to put Nintendo back in the forefront of gaming?


While just announced, it looks like Nintendo has really hit a homerun with the Switch. The console looks beautiful and is a seamless portable AND home gaming console. The system operates on the Switch’s portable tablet, which looks to have a 7” screen with a built-in kickstand for support and controllers which transfer from tablet to home. At home, gamers can plug the tablet into a Switch Dock, making the system playable on televisions with full controls. The Switch seems to have multiple playing and connectivity options, allowing for single player or multiplayer mode, with multiple consoles and controllers connecting instantly – at least, in Nintendo’s preview.

Perhaps the biggest and most crucial change for Nintendo with the Switch is third party games. Nintendo has always focused on in-house brands. And in the past, they’ve had success. Zelda, Mario Kart, Super Smash Brothers, and so many others have been huge hits for Nintendo. But many gamers opt for other systems for the freedom to play mainstream games. Now, Nintendo is correcting that mistake and working with dozens of third party partners including CAPCOM, EA, Ubisoft, and Warner Bros. The appeal of playing Nintendo games AND third party games could be a big draw for gamers.

No one will know for sure how good or bad the system is until it launches in 2017. There are plenty of questions. How long will the battery last? How powerful can a portable system really be? How will the interface perform in the real world?

Chances are, the system won’t be as powerful as Xbox or Playstation, but that doesn’t mean Nintendo can’t compete. With an innovative concept and finally opening the system to third party games, Nintendo can change the way people game.


To see Nintendo’s Switch in action, check out the preview here:

On the Tokyo exchange, Nintendo shares rose 4 percent on the news. In the US, shares of both Sony Corp (SNE) and Microsoft Corp. (MSFT) are both down. Investors seem to think PS4 and Xbox One sales could slip as the Switch takes market share, and The Capitalist agrees.

As the Nintendo Switch launches, expect shares of both Sony and Microsoft to drop.

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