The makers of Budweiser said that once the United States reaches its target 70% vaccination rate, it will “buy America’s next round.”
Free Beer: America’s Next Round
The offer isn’t just for beer. Once the country hits the 70% vaccination target by July 4, it will give away a free round of beer, seltzer, or nonalcoholic beverage from a selection of 100 products.
As of today, 63% of eligible Americans received at least one COVID-19 vaccine dose. Michael Doukeris, CEO of Anheuser-Busch, talked about the program.
AB will give a $5 virtual credit card that can purchase AB beverages once the country hits its vaccination goal.
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To join, Americans must upload a photo of themselves at their favorite place to drink at the website MyCooler.com/Beer. The first 200,000 people to submit entries will receive the virtual $5 card.
The “Let’s Grab a Beer” initiative is the company’s biggest giveaway in history. Its main objective is to incentivize Americans as a whole to get a vaccine.
As an effort to incentivize more Americans to get vaccinated. The company will start distributing the free beer cards once the Centers for Disease Control and Prevention certify that the 70% target was hit.
Safe And Strong Recovery Deserves A Round
“At Anheuser-Busch, we are committed to supporting the safe and strong recovery of our nation and being able to be together again at the places and with the people we have missed so much.
This commitment includes encouraging Americans to get vaccinated, and we are excited to buy Americans 21+ a round of beer when we reach the White House goal,” Doukeris said.
“We pride ourselves on stepping up both in times of need and in times of great celebration, and the past year has been no different.
As we look ahead to brighter days with renewed optimism, we are proud to work alongside the White House to make a meaningful impact for our country, our communities, and our consumers,” he added.
Reaching The Goal Won’t Be Easy
Despite the 63% completion rate, reaching the 70% goal will take some effort. The vaccine program slowed down considerably as many of the adult Americans who want the vaccine already got them.
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In fact, vaccinating 12 to 15-year-olds reported the biggest gains made. Unfortunately, this age group isn’t eligible to receive a free beer.
However, there are reports that say groups with the highest rates of vaccine hesitancy are starting to warm up to get a shot. This includes Latinos and Americans without college degrees.
The parent company of Budweiser is joining a number of companies that are helping push the vaccination drive.
Doughnut maker Krispy Kreme already served more than 1.5 million free doughnuts to vaccinated Americans.
Meanwhile, McDonald’s announced a month ago that it will use its coffee cups to promote vaccination information. Kroger also joined the vaccine drive hype, offering vaccinated Americans a chance to win $1 million worth of groceries for a year.
States Also Coming Up WIth Ideas
Meanwhile, some states are also coming up with ideas to encourage their residents to take a shot. West Virginia Governor Jim Justice of West Virginia said on Tuesday that the state will give away prizes to vaccinated residents.
This includes guns, lifetime hunting, and fishing licenses, and trucks. In addition, states such as California, New Mexico, and Ohio will give away prizes via raffle. Only vaccinated citizens can join the state-wide draw.
Watch the MSNBC video reporting that Anheuser-Busch will buy a round when the US vaccine goal is reached:
Do you agree with companies and states doing promotions to encourage Americans to vaccinate? Or, do you find these gimmicky?
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