Connect with us


Aetna’s New Plan: Fit And Fashionable



Apple and Aetna Insurance are working together to develop iOS health apps for Apple Watch along with the iPhone and iPad as part of Aetna’s wellness reimbursement program. Aetna seems to be making a real effort to connect with users where they live, but how does this play tie into healthcare?

Aetna and Apple Goal: Get Fit and Fashionable

Aetna is encouraging customers to be more healthy through technology and popular culture trends. By partnering with Apple, the health insurer gets both tech and pop culture in one. The company is writing apps specifically for iOS devices which not only measure data, but remind users to take their medications, pay premiums, and even offer support groups for problems or goals.

This is a brilliant play by Aetna. Other health insurance companies have made forays into wearable tech, such as Fitbit, but none have invested as much time and resources into creating custom tech utilizing a leading tech giant such as Apple. But while creating apps for tech is one thing, getting that tech into the hands of users is another thing altogether.

Enter Aetna’s brilliant plan: subsidizing Apple Watches.

The health insurer is giving 50,000 of its employees free Apple Watches to encourage employees to live more productive, healthy lives. And while that plants a healthy seed, company employees don’t bring in much revenue. Their friends may follow their lead, but the company(smartly) has a plan to make a bigger splash.

Aetna will make the Apple Watch available to some large employers and individual customers during an open enrollment period and will subsidize a “significant” portion of the cost. In addition, it is offering employees of its customers a monthly payroll deduction plan to pay for the remaining cost of the device, making Apple Watch an easy sell.

So how do these insurers benefit?

By creating the apps and subsidizing the cost of the watch for members, Aetna is making the “which insurance company do I use” decision easy for customers. Cell phone providers have been using the strategy for years by offering free phones to customers for signing two-year contracts. Aetna is just using a more appealing product. And by creating the apps, they will have direct access to more real-time information than they’ve ever had before.

Take a look in this new program when you watch this video from Information Technology.

While select companies already have access to the plan, individual customers will be able to take advantage of 2017 enrollment. As the subsidies kick in and Aetna enrollment goes up, so will Aetna (AET) shares.

Is Facebook ready to take a splash in the communication arena? Find out the story here!

Follow us on Facebook and Twitter for more news updates!

The statements, views, and opinions of any article, contribution, editorial, or advertisement in this publication are not necessarily those of The Capitalist or its editorial staff, and are not considered an endorsement, sponsorship, or recommendation of any referenced product, service, issuer, or groups of issuers.

This publication provides general information about certain subjects, and should not be construed or taken as advice (legal, financial, investment, tax, or otherwise). Do not construe or take any information in this publication as a solicitation, offer, opinion, or recommendation to buy or sell any securities, bonds, or other financial instruments or to provide any legal, financial, investment, tax, or other advice or service about the suitability or profitability of any financial instruments or investments.

The Capitalist disclaims any liability for the accuracy of or your reliance on any statements, views, opinions, or information in this publication.


Click to comment

Leave a Reply

Your email address will not be published. Required fields are marked *

Continue Reading

Copyright © 2023 The Capitalist. his copyrighted material may not be republished without express permission. The information presented here is for general educational purposes only. MATERIAL CONNECTION DISCLOSURE: You should assume that this website has an affiliate relationship and/or another material connection to the persons or businesses mentioned in or linked to from this page and may receive commissions from purchases you make on subsequent web sites. You should not rely solely on information contained in this email to evaluate the product or service being endorsed. Always exercise due diligence before purchasing any product or service. This website contains advertisements.

Is THE newsletter for…


Stay up-to-date with the latest kick-ass interviews, podcasts, and more as we cover a wide range of topics, in the world of finance and technology. Don't miss out on our exclusive content featuring expert opinions and market insights delivered to your inbox 100% FREE!