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Despite Republican Pressure, Costco Affirms Commitment to DEI Policies

In an era where major corporations are scaling back diversity, equity, and inclusion (DEI) programs, Costco has taken the opposite approach. The wholesale retailer has stood firm in its commitment to DEI policies, even as Republican state attorneys general and conservative think tanks ramp up pressure to dismantle such initiatives. Costco’s leadership maintains that DEI remains an essential pillar of its corporate philosophy, arguing that an inclusive workplace fosters innovation, strengthens customer relationships, and attracts top talent.
Shareholders Back Costco’s Commitment to its DEI Policies
Costco’s DEI stance was put to the test at its annual shareholder meeting when a conservative think tank proposed an evaluation of the financial and legal risks associated with the company’s diversity initiatives. The results were overwhelmingly in favor of Costco’s current approach—98% of shareholders rejected the proposal. The company’s board of directors had previously urged shareholders to vote against the motion, emphasizing that inclusion and respect are central to Costco’s business model.
CEO Ron Vachris directly addressed concerns about DEI, reiterating that Costco does not operate on quotas but instead focuses on providing equal opportunities and fair pay for all employees. Vachris also added that Costco’s approach to diversity is not just a moral stance but also a strategic one that helps the company remain competitive in an evolving market.
Republican Pressure to Abandon DEI Policies
Costco’s commitment to DEI has drawn significant backlash from Republican lawmakers. Nineteen Republican state attorneys general, led by Iowa Attorney General Brenna Bird, sent a letter demanding that Costco abandon its DEI initiatives. The letter cited the U.S. Supreme Court’s decision against affirmative action in college admissions as justification for eliminating DEI policies in the corporate world.
Ohio Attorney General Dave Yost was among those calling for Costco to dismantle its DEI efforts, warning that failure to do so could result in legal challenges. Yost, who is positioning himself for a 2026 gubernatorial bid, has been vocal in his opposition, stating that “Costco should treat every person equally and based on their merit, rather than divisive and discriminatory DEI practices.” The letter set a 30-day deadline for Costco to respond or risk further action.
A Sharp Contrast to Other Corporations
Unlike Costco, many large corporations—including Walmart, Google, Meta, Microsoft, and McDonald’s—have begun scaling back their DEI commitments. This retreat follows increasing political and legal scrutiny, with conservative advocacy groups filing lawsuits challenging DEI hiring and training programs. Even companies that initially championed diversity initiatives, such as Target and Amazon, have reconsidered their approaches in response to shifting political pressures and economic concerns.
The decision to scale back DEI programs is partly driven by former President Donald Trump’s executive order dismantling federal DEI initiatives. Trump’s order not only eliminated DEI programs within government agencies but also called on the Justice Department to investigate private companies that prioritize DEI in hiring and promotion decisions.
Will Costco Continue to Resist the Pressure?
Despite mounting opposition, Costco has remained steadfast in its DEI policies. The company argues that a diverse workforce fosters creativity and better reflects its growing customer base. Costco’s leadership insists that its DEI programs are fully legal and aligned with best business practices, helping to create a more equitable and dynamic workplace.
With Republican lawmakers applying pressure and legal threats looming, it remains to be seen whether Costco can maintain its commitment to DEI. If the company holds firm, it may serve as a test case for other corporations deciding whether to stand by or scale back diversity initiatives.
Do you support Costco’s decision to continue its DEI policies? Tell us what you think!

2 Comments
In my 40 years of experience in the teaching field, I was repeatedly overlooked because of my ethnicity and gender due to d.e.i.’s preference for minority hiring. That happened even though my grade point average and national and international fraternities and societies to which I am a member clearly exposited that I was the most qualified candidate. I verified the asseverated facts through the Open Public Records Act. To reiterate, I was repeatedly informed in all cases ranging from Texas to Alaska that federal quotas and minority, ethnic hiring took precedence.
If what Costco saying is true, about not operating on mere quotas(which is what DEI is), but talent and different skills as well as backgrounds(which can contribute to whatever skills the company is looking for), then they’re practicing what was already in place before DEI and not DEI itself.
I think Costco should show the auditors what they’re doing if they’re being honest.