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Ford Recalls 270,000 Broncos and Mavericks Due to Potential Battery Failure Issues

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Ford Motor Company has issued a recall for more than 270,000 vehicles, including 2021-2023 Bronco Sport SUVs and 2022-2023 Maverick pickups, due to a potential battery defect. Prior to the Ford recall, the National Highway Traffic Safety Administration (NHTSA) flagged concerns over 12-volt batteries supplied by Camel Battery, which may suffer from internal failures. These defects could cause power loss, stalling, or failure to restart, posing serious safety risks.
Ford emphasized that no accidents, injuries, or fires have been reported related to this issue. The company has directed owners to visit their dealerships for free inspections and replacements to ensure their vehicles meet safety standards.
Background on the Ford Recall
The recall stems from investigations launched in 2024 after reports of battery-related power failures in certain vehicles. Camel Battery units manufactured between February 2021 and October 2023 were identified as the source of the defect. These batteries could degrade unexpectedly, leading to sudden power loss and disabling essential features like hazard lights.
This Ford recall highlights the automaker's commitment to safety improvements. After a $19.2 million fine for delays in addressing earlier recalls, Ford pledged to enhance its recall process and ensure swift responses to safety concerns.
The Ford Recall in Context
Automotive recalls are a routine part of the industry, yet their frequency has increased with the complexities of modern vehicles. Ford's current recall is part of a broader trend. In 2024, Tesla led U.S. recalls, addressing over 2 million vehicles with software issues. General Motors, Toyota, and Honda also issued significant recalls for various safety concerns.
Ford itself has faced multiple recalls in recent years. A notable example was the 2023 campaign involving over 500,000 SUVs due to fire risks. While recalls can tarnish a company's reputation temporarily, they also serve as a testament to its dedication to customer safety.
What the Ford Recall Means for the Company
This latest Ford recall underscores the challenges automakers face in balancing supplier quality control with market competitiveness. While Ford’s proactive approach may mitigate reputational damage, the recall could still strain its finances and production schedules.
The competition in the automotive industry, particularly from electric vehicle manufacturers like Tesla and Rivian, intensifies the stakes for Ford. Maintaining customer trust is vital. By ensuring a seamless recall process and clear communication, Ford can reaffirm its commitment to safety and reliability.
Do You Own a Ford Bronco or Ford Maverick?
If you own a 2021-2023 Ford Bronco Sport or a 2022-2023 Ford Maverick, follow these steps to address the recall promptly:
- Check Your VIN: Use the NHTSA recall database or Ford’s website to verify if your vehicle is affected.
- Contact Ford Customer Service: Call 1-866-436-7332 and provide recall number 25S02 for further assistance.
- Schedule an Inspection: Visit your local Ford or Lincoln dealer for a free battery inspection and replacement, if necessary.
- Watch for Notifications: Ford will notify affected owners by mail starting February 3, 2025.
- If you’ve already paid for related repairs, you may qualify for reimbursement under Ford’s recall plan.
A Broader Perspective on Automotive Recalls
Recalls are not unique to the Ford Motor Company. In 2024, over 20 million vehicles were recalled in the U.S., reflecting the industry's struggle to meet evolving safety standards. These recalls often stem from manufacturing defects or supplier issues, as seen in this Ford recall.
Unfortunately, Ford ranks among the top automakers for recalls, which underscores its proactive approach to addressing potential risks. While recalls can be inconvenient, they demonstrate a commitment to ensuring the safety of millions of drivers.
