Carla Bartolucci grew up in an Italian-American household, eating fresh gnocchi and ravioli made by her mother, and lobster caught by her father.
She met her husband Rodolfo while studying abroad in Italy; and by the early 1990’s, the two of them were running a small sandwich shop in Mystic, Connecticut.
They eventually partnered with the Italian company Bionaturae to sell whole-wheat pasta, sauces, and olive oil in the U.S. When that partnership ended in a lawsuit, Carla decided to launch her own brand of pasta, made from gluten-free grains and prehistoric wheat called Einkorn.
Jovial Foods has since grown into a multi-million dollar brand that includes organic tomatoes, olive oil, and snacks.