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Jovial Foods: Carla Bartolucci



How-I-Built-This-with-Guy-Raz | Jovial Foods: Carla Bartolucci | featured

Jovial Foods: Carla Bartolucci

Carla Bartolucci grew up in an Italian-American household, eating fresh gnocchi and ravioli made by her mother, and lobster caught by her father.

She met her husband Rodolfo while studying abroad in Italy; and by the early 1990's, the two of them were running a small sandwich shop in Mystic, Connecticut.

They eventually partnered with the Italian company Bionaturae to sell whole-wheat pasta, sauces, and olive oil in the U.S. When that partnership ended in a lawsuit, Carla decided to launch her own brand of pasta, made from gluten-free grains and prehistoric wheat called Einkorn.

Jovial Foods has since grown into a multi-million dollar brand that includes organic tomatoes, olive oil, and snacks.

Very sadly, Carla passed away unexpectedly last month after a brief illness. We're sharing this interview in celebration of her remarkable life and career.

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