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Rickards: Get Ready For Deflation, And Here’s Where Gold Prices Are Headed

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Rickards: Get Ready For Deflation, And Here’s Where Gold Prices Are Headed

Yesterday we brought you the first part of an interview by James Rickards. In it, he gave his outlook on the stock market. He also shared his viewpoints on why the Federal Reserve can’t create inflation despite printing trillions of dollars.

Today we bring you the second part of the interview, where Rickards discusses why he thinks we are headed towards deflation and not inflation, why gold falls when the stock market falls, and where he sees gold prices headed.

Moving Toward Deflation?

He says we are headed toward deflation despite trillions of dollars in money printing. Rickards thinks it’s because we aren’t spending any of that money.

“The greatest danger in the macro-economy today is deflation, because declining labor force participation, declining productivity, most of all velocity. Velocity is the turnover of money. It doesn’t matter what the money supply is. If there’s not turnover, if there’s not lending and spending, if the people aren’t chasing the goods, you’re not going to get inflation. But velocity is a psychological phenomenon. How do you feel? Do you feel prosperous, do you feel confident, do you want to go out and buy dinner or drinks, or do you feel cautious, do you feel concerned, you saw your neighbor lose her job, you’re worried about losing your job, so you save more,” said Rickards.

He said the savings rate is still at levels well above anything we’ve seen historically here in the US.

“The evidence is people are saving more. We’re in a liquidity trap. Saving was sort of working its way up from 5% to 8%, in April it was 33%. In May it was still 25%, in June it was 17%. So savings can be a good thing in the long run, but in the short run savings comes out of consumption. If I make money I’m either going to spend it or save it. Well if I save more I spend less. So all the signs are pointed to deflation. They can say they want inflation and they can print all the money they want, it doesn’t mean they’re going to get it.”

Gold Buyers

There are two types of gold buyers according to Rickards. The “strong hands” will be around when gold runs to $15,00 per ounce.

“There are two kinds of buyers of gold or investors in gold generally. The strong hands and the weak hands. The strong hands don’t use a lot of leverage, they use cash or capital, they’re in it for the long haul, they’re not day traders, I mean I watch the tape because I’m an analyst, I do a lot of interviews about it and I write about it, but I’m not a day trader. I don’t get too euphoric if gold goes up, I don’t get depressed if it goes down. I know where it’s going in the long run, it’s going in the neighborhood of $15,000 an ounce.”

Not Out of the Ordinary

He doesn’t offer a timeframe for the massive run-up in gold prices. However, he says it isn’t uncommon for gold to sell off along the way.

“That doesn’t have to happen next year or the year after. That’s the trend. I like to remind people, if it’s going to $15,000 an ounce, which it is, it’s got to go to $3,000 – $4,000 – $5000 – $6,000 along the way. So that’s the long term trend, so I don’t worry about the wiggles. As far as the stock market is concerned, this happened in 2008, I remember the worst part of it in 2008 in September, October and November when the stock market was absolutely crashing, gold was going down. And I was getting all these calls, ‘Gold is a safe haven, how come it’s going down?'” he said.

“What happens is in a liquidity crisis, everybody sells everything, especially the weak hands. If you’re leveraged and you’re in the gold futures market and you’re long and the market is collapsing, you’ve got to sell and get out, you’ve got to cut your losses.”

“Strong Hands” Stepping In

When this happens and prices drop, Rickards says the “strong hands” step in and start buying.

“If you’re a leveraged player, you’ve got to either come up with cash for the margin, or you have to sell your position which makes it worse. So what people do is sell gold to get cash to meet the margin call on the stock losses. Or they’re on the wrong side of the gold market and they’re leveraged and they just sell to cut their losses. So it does go down, it’s highly predictable. But the strong hands are waiting. It’s like a lynx or a mountain lion hunt. They don’t stalk their prey, they just sit there and wait and then pounce. Strong hands are watching, they don’t jump in on day one, they wait until it goes down enough and then they come in and buy and it goes right back up again.”

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