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Toyota Dethrones GM As Top Automobile Brand In the US

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Office of Toyota Assembly Plant Factory | Toyota Dethrones GM As Top Automobile Brand In the US | featured

Japanese automaker Toyota finally succeeded in becoming America’s top-selling automobile brand for 2021. In doing so, Toyota dethrones Detroit automaker GM as America’s top-selling car marker. Previously, GM held the title since 1931.

RELATED: Chip Shortage Forces General Motors To Halt Production

GM Held The Title of America’ Top Automobile Brand For 90 Years

Cars and Coffee Palm Beach Outlets. Toyota Trucks | Top Automobile

Toyota accomplished something that many foreign car manufacturers can only dream of. GM held the title of America’s top automobile sales since 1931.

This translates into 90 years of GM consistently topping sales.  Toyota also managed to become the first non-American car manufacturer to take the top spot. 

For 2021, Toyota sold 2.3 million vehicles in the United States, which is 10.4% higher compared to its 2020 sales.

Meanwhile, GM only managed to register 2.2 million vehicles for the year, which is 12.9% lower than the previous year. This year’s difference between the top automobile brand and the runner-up is a mere 114,034 vehicles.  

Toyota Managed its Supply Chain Better, Leading To Bigger Inventory

With a global shortage of computer chips hampering car manufacturers, many companies had fewer cars to sell in 2021. Assembly plants often had to shut down every now and then for lack of parts.

This led to almost all car manufacturers having lower inventories throughout the year. Toyota managed to manage its supply chain better, which gave them more to sell. 

Jack Hollis, Toyota North America’s senior vice president of automotive operations, remained modest about the company’s accomplishment.

Hollis said that while Toyota surpassed GM in terms of sales, that was not the goal. In addition, Hollis said that staying at the number one spot won’t be sustainable. 

GM America’s Top Automobile Seller Since 1931

Since 1931, GM held the spot of America’s top automobile seller. Prior to GM, another American auto manufacturer, Ford, held the top spot. For this year, GM had to endure supply chain issues like the rest of the auto industry. 

Despite the chip shortage, GM actually ramped up its production. As a result, fourth-quarter production and wholesale deliveries went up from the third quarter.

Dealer inventory also rose in the last quarter, registering 199,662 vehicles vs 128,757 in the third quarter. 

It was a rough sales year for GM due to the semiconductor chip shortage. Sales of its highly important Chevrolet Silverado pickup – its best-selling vehicle – were down by 10.8% to less than 530,000 units.

Even with the bump into second place, investors cheered on GM. Stocks reached a new 52-week high earlier this week at $65.98 a share. The stock closed a bit lower but still came up 7.5%  higher compared to the previous day.   

GM Getting Ready To Regain Its Former Title

GM North America President Steve Carlisle said that GM will rebound in 2022. The company plans to increase its sales and market share, which can ultimately make them regain the title it lost to Toyota.

“In 2022, we plan to take advantage of the strong economy and anticipate improved semiconductor supplies to grow our sales and share,” Carlisle said.

Watch Yahoo! Finance’s video reporting how smart planning by Toyota amid chip shortage helped it beat GM in auto sales in the United States:

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7 Comments

7 Comments

  • JF Coughlin says:

    I CARE WHERE ITS MADE AND WHERE THE PARTS REQUIRED COME FROM TO ASSEMBLE THE ENTIRE VEHICLE. LESS THAT 12% IS ACCEPTABLE FOR ANY USA VEHICLE. PROBABLY WHY I still have my American made 2000 Jeep.

  • The Woodsmith says:

    I am driving my third Toyota 4Runner. Until American automakers care as much about quality and durability as they do about their Union benefits, I will continue to drive a Toyota.

  • Wea says:

    Maybe GM needs to invest more in making quality vehicles that are affordable and not $110,000 electric trucks that no one wants

  • The Woodsmith says:

    I totally agree.

  • BBA says:

    I work in the automotive field and deal with mostly 2016 and newer vehicles. I can tell you this while owning 3 GM brand trucks that anything from 2010 up made by GM is total garbage. 100K will be the most you’ll get out of a newer GM product without heavy maintenance cost starting. I have a 2000 Z-71 with 215k miles and that old truck keeps clicking along. My 2010 1500 and my 2019 3500 are both total pos. When GM took the Obama bailout offer and started using China for a mass amount of their parts is when GM started to really go down hill with quality issues.

  • The Woodsnith says:

    That’s sad because I’ve had some good GMC trucks too.

  • Quail Bush says:

    I work in a Toyota assembly plant and it makes me sick that Toyota advertises made in USA that is BS everything comes from Japan and all we do is slap it together. I workin a so called Toyota engine facility and all engines were shipped in from Japan we only shipped them back out. Wake up AMERICA REMEMBER PEARL HARBOR

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