Apple Soars on iPhone 8 Speculation

Apple has long been considered a blue chip stock. With a market cap of over $700 billion, the iPhone maker is a household name with an iconic logo. Yet, in May of 2016, Apple shares hit an all-time low. Now, just nine months later, shares have rebounded to an all-time high of $133.55. What’s going on with Apple? Can the ride continue?

Are We Going To See iPhone 8 Soon?

Apple CEO Tim Cook has managed an amazing turnaround for the tech giant.over the last year. With the stock being all over the place, investors have to be pleased to now see it surpass its all-time high from 2015. But what’s got share price up so high? And can it continue?

There are a few factors involved in Apple’s sensational comeback. One of the biggest is Warren Buffett and Berkshire Hathaway’s new stake in the company in 2016. April of 2016 saw slumping iPhone sales, which caused Apple shares to tank following a horrendous second-quarter earnings report that saw the company’s first quarter of lower revenue in 13 years. At a time when other major investors like David Tepper and Carl Icahn liquidated their shares of Apple, Buffet and Berkshire Hathaway bought 9.8 million shares for $1.07 billion.

Buffet’s timing couldn’t have been better, as just a few months after Berkshire Hathaway’s buy in, Apple was the main beneficiary of Samsung’s Galaxy Note 7 fiasco. Apple’s main competitor saw their flagship phone begin literally exploding. Due to battery problems, the Galaxy Note 7 cost Samsung billions in replacement costs and losses, and is banned from being transported at all on air travel. Samsung halted production of the phone altogether and as a result Apple saw significantly better than expected iPhone sales, driving share price up further.

But the most significant factor in Apple shares reaching an all time high would be speculation about the iPhone 8. Apple’s newest phone is set to debut in 2017, and is rumored to be a big step forward for the smartphone maker, with this year’s iPhone following the virtual reality trend and improving on existing augmented reality technology. The iPhone would most likely have this in an iPhone rather than an added headset, giving customers something special to be excited about, with hopes of a spectacular 3D display.

But where does Apple go from here?

The fact is, there’s always a big spike in share price before the release of a new iPhone. Apple has a loyal following from its customers, and they passionately support any new Apple products. People were just as excited about the iPhone 7, but many users aren’t thrilled about the loss of an earphone jack and expensive wireless headphone replacements. Not much is actually verified about the iPhone 8, so while rumors may run rampant, reality may end up disappointing traders. And while Buffett bought his shares low, the question looms, at what point will he exit his position? If he liquidates his shares, Apple’s price instantly takes a nosedive.

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