Connect with us


Apple Will Build Smart Cars by 2024



image of red fresh apple over wooden car. Rosh hashanah-Apple to Build Smart Cars-ss-featured

After years of moving forward and back on its plans, Apple will build smart cars and target production by 2024. This marks the technology giant’s foray outside of computers and mobile devices and into automotive vehicles. Its secret weapon? Apple’s self-driving cars will feature its own breakthrough battery technology. 

RELATED: Electric Cars Projected to Make Waves Through Oil and Other Global Industries

Project Titan 

Codenamed Project Titan, Apple’s automotive efforts started in 2014 but remained on the back end. Doug Field, an Apple engineer who went to work for Tesla, returned in 2018 to help with Titan. However, the project laid off 190 workers the following year. Apple is now picking up where it left off by targeting 2024 as the year to make it. However, delays caused by the current pandemic can push the production start to 2025 or beyond.

This year, Apple made enough progress to continue with the project. The current target is a consumer vehicle for the mass market. According to an anonymous source, Apple’s trump card lies in its battery design. The design can potentially reduce the cost of batteries while extending the range of vehicles. Apple’s plans and details remain under heavy wraps and are guarded closely.  The company will not comment on its plans or specifics of its products. 

Manufacturing Challenge

Producing a vehicle is a marked departure from Apple’s technological expertise in manufacturing its line of computers, cell phones, mobile devices, and accessories. While it already made a name supplying millions of electronic products every year with parts and components from all over the globe, building cars poses a different, more complex challenge. 

However, Apple’s deep pockets can help with the transition. And its innovativeness remains unquestioned. A Project Titan alumnus said that “If there is one company on the planet that has the resources to do that, it’s probably Apple. But at the same time, it’s not a cellphone.” In contrast, Tesla took 17 years before it turned a profit on its cars. 

Who Does the Assembly? 

While details remain sketchy, sources indicate that Apple might partner with an established car manufacturer to assemble the vehicles. An automotive partner gives Apple a way out on the off chance it decides to focus on building an autonomous driving system. Instead of offering Apple branded cars on the market, Apple can just supply manufacturers with its system. 

Apple previously held talks with Candian firm Magna about manufacturing the Apple car. The talks with the mobility technology company for automakers fell out as Apple couldn’t finalize its direction at the time. 

LIDAR Sensors

Apple plans to use LIDAR heavily for its vehicle. LIDAR, or Light Detection and Ranging, is a popular remote sensing method that uses light in the form of a pulsed laser to measure distance. Apple will partner with suppliers for components such as LIDAR for their driver system. 

While Apple already held discussions with a number of suppliers, the company is also considering developing its own LIDAR sensor. Apple’s own devices such as the iPhone 12 Pro and iPad Pro models both feature lidar sensors. So, an automotive sensor derived from its previous works is within the realm of possibility.

Next Level Battery 

Apple’s secret weapon is its highly touted battery. While shrouded in mystery, there are some design elements that made it out of the laboratory. Apple reportedly plans to use a unique mono cell design that takes less space. A compact design eliminates pouches and modules that usually hold the battery materials. 

With more space for active materials, Apple can create a battery with a longer charge. For cars, this means a longer range in between charges. The company is also looking at using lithium-ion phosphate, or LFP, for the battery. LFP is more resistant to overheating and can offer a safer battery compared to other lithium-ion models. The source said that the Apple battery is “next level. Like the first time, you saw the iPhone.”

The Future Approaches

With Apple poised to join the electric vehicle market, things could get more crowded as manufacturers start the migration away from fossil fuels and into renewable energy sources. 

Apple’s huge war chest and its willingness to trailblaze new technology into its products give it an edge over newcomers. But can it catch up with the early leaders such as Tesla? 

At the same time, manufacturing partners will need large volume orders to turn a profit. Typically, a minimum of 100,000 vehicle orders is necessary to contract an assembly plant. Apple must be ready for this despite its status as a newcomer foraging into new territory.

View the Business Automated feature report on Apple’s foray into the automotive business. Are You Ready For The Apple Car?

Will you purchase an Apple car in the near future?

Please Select One:

View Results

Loading ... Loading ...

Are you interested in purchasing an Apple car in the future? Let us know what you think about Apple cars and electric vehicles in general. Leave your thoughts in the comment section below.



  • Isaac Mercado says:

    As long as its a 4X4 truck I believe in Apple and I’m a truck person and I can only image a Apple 4X4 how sweet that would be in any of the colors that the new iPhone 12 pro has wow sign me up

  • Timmy says:

    yes, If it drives itself.

  • REY says:


  • Walter says:

    Apple is in China’s hip pocket! I think they’re letting the Communists steal their technology. They don’t give a damn about Americans with the exception of our wallets!

  • Walter says:

    Apple is in China’s hip pocket! I think they’re letting the Communists steal their technology. They don’t give a damn about Americans with the exception of our wallets!

    I sold all my Apple Stock.

  • Jamie Porter says:

    I am a die hard Apple Fan of all Apple Products. I will continue to keep a watchful eye on overall design, battery operating system, engine design with regards to speed and overall performance. Lastly, price tag that will accompany the APPLE product as Apple expands into the automotive industry.

Leave a Reply

Your email address will not be published. Required fields are marked *

Copyright © 2023 The Capitalist. his copyrighted material may not be republished without express permission. The information presented here is for general educational purposes only. MATERIAL CONNECTION DISCLOSURE: You should assume that this website has an affiliate relationship and/or another material connection to the persons or businesses mentioned in or linked to from this page and may receive commissions from purchases you make on subsequent web sites. You should not rely solely on information contained in this email to evaluate the product or service being endorsed. Always exercise due diligence before purchasing any product or service. This website contains advertisements.


Is THE newsletter for…


Stay up-to-date with the latest kick-ass interviews, podcasts, and more as we cover a wide range of topics, in the world of finance and technology. Don't miss out on our exclusive content featuring expert opinions and market insights delivered to your inbox 100% FREE!